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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Content Management Configurations

There are three main configurations possible when deciding on or configuring your testing infrastructure. The basic difference among them has to do with where content is created and stored for the test, and how the page is constructed.

The three configurations are:

  • Client-side page rendering
  • Server-side page rendering
  • Intercept page rendering

Each of the approaches has its own advantages and disadvantages and will be discussed in more detail in the following sections.

Client-Side Page Rendering

In client-side page rendering, the burden of swapping in the correct content and building the page is handled by the web browser. The typical sequencing and data flows of a client-side landing page test are illustrated ...

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