O'Reilly logo

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Little Company, Big Company

Several roles might be combined in the work of a single person in a smaller organization. At larger companies, there can be an even greater degree of specialization in each role than indicated earlier. Additional large company capabilities might be added. This can include business intelligence, customer acquisition, web analytics, and similar teams that can provide much deeper insight into traffic and customer segments of interest.

Regardless of size, the company’s business model will influence web resourcing. For example, an online retailer that saves operating costs by increasing direct web sales might have a larger web team than a larger company whose website’s purpose is brand awareness only.

Little Company

The ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required