Little Company, Big Company
Several roles might be combined in the work of a single person in a smaller organization. At larger companies, there can be an even greater degree of specialization in each role than indicated earlier. Additional large company capabilities might be added. This can include business intelligence, customer acquisition, web analytics, and similar teams that can provide much deeper insight into traffic and customer segments of interest.
Regardless of size, the company’s business model will influence web resourcing. For example, an online retailer that saves operating costs by increasing direct web sales might have a larger web team than a larger company whose website’s purpose is brand awareness only.