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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, 2nd Edition by Rich Page, Maura Ginty, Tim Ash

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Collect the Data

Collecting data during the test is a two-part activity. First, you must properly prepare for data collection. Then, you must closely monitor the data collection process.

Preparing for Data Collection

Preparing for data collection is a critical activity and involves the following steps:

Tracking Test to make sure all campaign tracking is coming across in your web analytics tool and has not been messed up by your test code and content changes. Such problems are especially common if you are changing flow through the site or renaming pages. Look for sudden drops in traffic from particular campaigns or referring websites. Uncover any breakdown in tracking by troubleshooting the issue.

If you have alternative contact methods such ...

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