Not Factoring In Delayed Conversions
Carefully consider delayed conversions in your data collection and subsequent analysis. A delayed conversion happens when a visitor acts only after a noticeable delay or on a subsequent return visit to your landing page. Such delays can range from hours to many months.
Depending on your audience and landing page, you may have a low percentage of delayed conversions. This is usually the case when the landing page is stand-alone and single purpose. The required conversion action is usually nonthreatening and does not involve payment or the disclosure of a lot of personal information.
For example, imagine that you run a lead-generation company in the financial services industry. You sell the contact information ...