7Leverage: Venture Capital and Entrepreneurship
ALICIA CASTILLO‐HOLLEY LIVED FOR THE first five years of her life in Acarigua, and then grew up in El Limon, Venezuela; although she was born in Caracas, she never lived there. Her father finished college and put a lot of emphasis on the importance of education. Alicia is the first one in her family to have two masters and a PhD, and she was the valedictorian of her undergraduate class.
Alicia also received her MBA and has a family. She believes all things are possible through hard work. So, she recalls that she never saw any challenges or obstacles in her path; she was always focused.
Alicia had her children young, and got divorced young. At the age of 26, she had two kids and was a single mother. She didn't think it would be any other way, so she became busy making a magic life for them. Alicia remembers not sleeping much, making her kids part of her dream, and taking them to libraries and schools to make them part of her success.
It is natural to expect that Latinos feel uncomfortable and uneasy when dealing with investors and advisors who do not share our intuitive knowledge about how to do businesses and how to socialize in general. A study made by an anthropologist in Africa years ago showed that Latinos were more likely to trust someone from their close network than a consultant. ...
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