12 Don’t Forget the Brasileiros
Reaching the Brazilian Audience
Assistant Professor of Mass Communication,Winthrop University
Many might think of Brazil as the land of samba, soccer, and beaches. Although it rings true, this oversimplified view undermines its cultural nuances. Brazil is larger than the continental U.S., and likewise, it presents vast and diverse cultures, subcultures, and landscapes. In 2016, the Olympic and Paralympic games were hosted in Rio de Janeiro, turning the world’s attention to Brazil as an important country. This spotlight also reminded the world of Brazil’s contrasts: troubled economy, political corruption, and inequality; but also rich culture, beautiful places, hospitality, and abundant resources. ...
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