June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
How to Succeed with Social Media: A Brian Solis Interview
I recently interviewed Brian Solis, author of the new book Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. He is also co-author of the book Putting the Public Back in Public Relations.
During this interview you'll gain great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media.
Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to master something that evolves much faster than our ability to grasp its lessons.”
Can you elaborate on what you meant?
Brian: Yes. We can't rest on our laurels based on the successes of others, because with this medium, the processes, the techniques, the cultures of social networks are evolving quickly. So applying templates to them or assuming confidence in past experiences doesn't last long enough for them to be promising for the future.
Mike: What you're really saying is that you should constantly make sure you are experimenting and studying what others are doing, to ensure that you're on the edge?
Brian: Yes, but not just on the edge. You must be able to bring what's on the edge back to the center. In the process, you actually contribute to the evolution of the industry.
Mike: I know you're a big advocate of blogging for business. Can you give us some of the biggest mistakes you see corporate bloggers ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.