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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Some Tips for Twitter Newbies

For businesses seeking to grow using Twitter, here are a few tips:

  • “One of the first things you'll notice is that no one on Twitter wants to be ‘sold to’ or ‘marketed to.’ They are there to build relationships, and you don't build a relationship by being overly aggressive with your marketing efforts,” said Pam O'Neil, VP of Marketing at BreakingPoint.
  • Cindy King suggests thinking of Twitter like a great big cocktail party. “Twitter friendships are just as limited as acquaintances you meet at a cocktail party. You need to take the conversation to the next level.”
  • “Twitter is about engaging, connecting, and building real relationships. The businesses it works best for are the ones that have a deep understanding of the people they serve,” said Internet marketing advisor Jenn Givler.

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