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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Introducing the Elevation Principle

Whether you're launching a new business, releasing a new product, or you need to transform your company, the elevation principle will quickly help improve your reputation, marketplace standing, and, yes, revenues.

I want to assure you that no matter what stage your business is at—from just getting under way to being grounded in decades of prior success—the techniques and tactics I reveal here will help transform your business. They'll prepare you for change. They'll help you grow.

The foundation for the elevation principle comes directly from the school of hard knocks (from which I graduated magna cum laude). I was never taught these concepts in graduate school. Rather, through 15 years of trial, error, tests, and failures, these principles were born and refined.

Simply defined, the elevation principle is the process of meeting the core desires of prospects and customers by helping them solve their basic problems at no cost.

The elevation principle helps businesses gain the trust and attention of people by providing them highly desirable content that lacks any obvious marketing message or motive. Rather than ending every message with a blatant sales pitch, lighten up on the marketing messages.

The right content is highly sharable and can quickly draw important people to your business, enabling you to achieve rapid growth and soar beyond the competition, without the traditional costs of marketing.

Start by Helping People

Here's the premise: ...

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