June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Working with Outside Experts
Experts are the people your reader base turns to when they need advice or insight. They're trusted because of their deep experience, training, and knowledge.
Working with experts outside the walls of your business is one of the least-utilized yet most powerful ways to grow your business. Experts bring credibility, experience, and exposure to your business.
Working with experts is like taking your rocket ship through a wormhole. They have what your readers seek—important, worthwhile knowledge. And some experts have a large following of their own. These factors often combine, creating a shortcut that can put you far ahead of your competition.
Getting experts involved is much easier than it seems.
If you know your reader base well, finding experts who can help them overcome their challenges (or meet their desires) has a powerful effect. There are many ways experts can aid in your content creation, which I'll show you in the following sections.
Perhaps you're wondering why you need to work with experts outside your business. Why would they have any desire to work with you?
Maybe you're an expert already? Or perhaps you're a total newbie and intimidated by the thought of working with experts? Let me address each of these with a story.
Working with Others When You Are the Expert
Even if you are considered an expert in your industry (or you have experts within your company), it's good to embrace people from the outside, for a couple of reasons. For one, seeking ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.