June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
The Importance of Giving Genuine Gifts
There's no question that people love receiving gifts. If you want to capture the attention of people and fully engage them, then give them great gifts.
The question is, what is a real gift? And how do you give one to your reader base and experts?
True gifts engage people and help build relationships.
A gift is something given without expectation of anything in return. The recipient does not earn it. Gifts show your appreciation, or provide no-strings-attached gestures of assistance.
If you give a gift hoping the receiver will give one back, that's not a gift, it's an exchange. Gifts are not transactions. Gifts are free of obligation or expectations of reciprocity.
Genuine gifts can't be wrapped in marketing messages. Rather, they are wrapped transparently, without obvious motives or pitches.
Gifts don't need to be costly. Indeed, sometimes the smallest gestures can go a long way. Modern technology has made it very easy for businesses to give great gifts.
“The Internet (and digital goods) has lowered the marginal cost of generosity,” said Seth Godin. “Giving a gift makes you indispensable. Inventing a gift, creating art—that is what the market seeks out, and the givers are the ones who earn our respect and attention.”3
When your ideal base is receiving genuine gifts from you, they'll find great value in the relationship, helping your rocket ship make forward progress.
The Three Gift Circles
Seth Godin describes three concentric circles of people ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.