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Launch: How to Quickly Propel Your Business Beyond the Competition by Michael A. Stelzner

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Why Content?

People love to discover new ideas that can help them improve themselves or their businesses. Great free content—designed to provide your ideal readers precisely what they seek—is highly valuable to people. It's a gift.

The content you steadily produce becomes a powerful fuel to help you grow a massive audience. That very same fuel will quickly take your rocket ship to new places as your reader base consumes it with great enthusiasm.

As the examples in this chapter demonstrate, great content must be relevant, should educate, and needs to be easy to read and visually appealing while inviting conversation. And there must be no obvious traces of marketing messages.

When you make producing incredible content the core of your marketing efforts, you'll stand apart from your competitors, who are spending fortunes advertising on other people's platforms. Not only will you be developing an online property you can call your own, you'll also inspire a raving fan base that will help you grow your business.

I encourage you to closely study sites that create outstanding content. Watch how they compose their content and track the response of their readers. Then begin applying what you've learned to your own business.

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This chapter laid a foundation for the importance of great content. Through a series of examples, you've discovered how other successful businesses are using content. ...

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