Creating case studies about other businesses in your industry is a powerful form of content.
A case study is an examination of a successful business or individual. This type of story often details the challenges people faced, what they did to overcome those challenges, and the actual results they achieved.
You might be thinking you could use case studies to showcase your customers. That's not what I'm suggesting here.
If you want outstanding content, seek case studies that have absolutely no connection to your products, services, or clients. Rather, look for an outstanding story that will encourage and empower your reader base. If you treat a case study as a powerful content tool—not a marketing tool—you'll find people will welcome it with open arms.
For example, let's say you sell software that helps businesses manage their employees and your objective is to build a destination for human resource professionals. If you focus on businesses ...