June 2011
Beginner
272 pages
6h 8m
English
Content preview from Launch: How to Quickly Propel Your Business Beyond the CompetitionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
White Papers
I have a soft spot for white papers. In the 2000s, they were the top marketing tool used by businesses selling to other businesses.
White papers were powerful at the time because they signaled the start of a global shift away from reliance on traditional publishers, enabling businesses to release their own content directly to customers.
Today, white papers still have the amazing capability to keep delivering value to your ideal readers. And I'm not talking about those boring technical pieces you may be familiar with. Rather, I'm talking about highly engaging business documents that help people solve problems.
White papers are like articles on steroids. They are longer educational documents that help people solve specific problems. They tend to be objective and educational. They are created and distributed by businesses, not in publications. And they sometimes go by different names, like guides, free reports, or ebooks.
Here's a quick example of a white paper I created for FedEx. The title of it was “Speeding the Supply Chain from China.” In it I discussed the challenges of shipping products by oceangoing cargo ships and revealed an alternative: overnight air shipments. The FedEx brand wasn't mentioned until the last page.
The white paper, eight pages long, was designed to help electronics manufacturers learn of a newer, faster transit alternative.
These days, most businesses use white papers to generate leads or grow subscriber lists. White papers can have a remarkably ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.