STEP 3
Personal Brand—Enhance Your Online Reputation
Personal brand is the art of becoming knowable, likable, and trustable.
—JOHN JANTSCH
As a rising senior in college, Gavin wanted to put himself in a great position to land a full-time job after graduation. He studied in his university’s business program, but there wasn’t one specific job title or industry to which he felt especially called. He worried that because his interests and experiences were so varied, companies wouldn’t understand what skills he had to offer.
In short, Gavin needed to create an effective and cohesive personal brand.
He started by taking stock of the projects and internships he had recently completed. During his four years of college, Gavin had edited videos for ...
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