STEP 7

Effective Follow-Up— Differentiate Yourself and Build Long-Term Relationships

People will forget what you said. People will forget what you did. But people will never forget how you made them feel.

—MAYA ANGELOU

Andrew played basketball in college, which meant that he didn’t have time during summers for internships. As a result, he didn’t have a clear idea of what he wanted to do as a career. During his senior year, in 2015, Andrew applied online to a wide variety of jobs but found it challenging to get interviews. Of the few interviews he did receive, none resulted in a job offer. Companies would typically tell him, “Thanks for your interest, but we went with someone who had more experience.”

Andrew needed a job after graduation, so ...

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