CHAPTER 6

Establishing a Professional Image

Introduction

An important topic you should be working on in the prelaunch stage of your business is establishing a professional image. New businesses are at a disadvantage because they are new and it’s a risk for potential clients or customers to give them a try. One of the primary ways to reduce the perception of risk is to make a good first impression, and provide people a sense that you’re professional and well prepared. In addition, fair or unfair, people will judge you by the material that represents your business. If your logo, stationary, or business cards look shabby or amateurish, people will think you’re amateurish too. There isn’t a silver bullet for creating a professional image. Instead, ...

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