CHAPTER 7

Establishing an Online Presence

Introduction

Regardless of the type of business you’re starting, having an online presence is a necessity. Think about what the average person will do when they hear about your business. Often, the first thing they do is look for your Web site. If you don’t have one or the one you have is poorly done, the prospect may not take you seriously.

You’ll need to establish on online presence in other areas. One of the most powerful ways is to build an e-mail list of prospects and customers who opt for a weekly or monthly newsletter that provides them interesting information and subtly promotes your products. A start-up should also have a social media strategy. The strategy may call for extensive use of social ...

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