Launching & Building a Brand For Dummies

Introduction

These days, nearly everything is a brand — from large corporations to people, from products and services to government agencies, special-interest groups, and celebrities. Some organizations and people have more than one brand — a business brand, a product brand, and a personal brand, for example. Bloggers, podcasters, and YouTubers have brands. And whether you’re aware or not, you have a brand too: your professional or personal reputation, which is all a brand really is.

People build and launch brands for all sorts of reasons: to sell products or services, build trust, advance their careers, promote a cause, gain exposure to new opportunities, and more. Launching & building a brand gives focus and clarity to everything you do, from defining the essence and purpose of what you’re promoting to deciding what you’ll do to promote it. As a result, everything you do to reinforce a positive brand image in the minds of others has greater impact.

I don’t know why you’re interested in launching & building a brand. My husband and I built and launched the Color Me Book brand to bring a cool product (a personalized coloring book) to market and profit from it. I launched my Girl Gang brand to promote women empowerment and connect with like-minded women. Whatever your reason is for launching & building a brand, you want to do it as effectively and efficiently as possible.

Welcome to Launching & Building a Brand For Dummies.

About This Book

Launching & building a brand isn’t easy. ...