Launching & Building a Brand For Dummies

Chapter 10

Launching Your Brand

IN THIS CHAPTER

Drafting your plan of action

Choosing the optimal time to launch your brand

Recruiting the press for some free publicity

Increasing your brand’s chances of going viral

The process of launching your brand is where all your preparation finally comes together and the rubber meets the road. You have a clear vision of your brand’s identity, what makes it special, and a clear sense of purpose; you know your audience; and you have a solid brand style guide, an Internet presence, and an email account. All systems go. You’re ready to launch.

All you need now is a flight plan that leads you through the process. In this chapter, you get the information and guidance you need to develop that flight plan.

Planning Your Launch Campaign

Planning your launch campaign involves figuring out what to do, when to do it, how much money to invest in it, and how you’re going to measure progress and success. In this section, I lead you through the process of planning your launch campaign. In short, that process goes like this:

1. Decide where to launch.
2. Confirm ...