Launching & Building a Brand For Dummies

Chapter 13

Promoting Your Brand via Social Media

IN THIS CHAPTER

Creating branding strategies for top social media sites

Optimizing engagement on social media

Using visuals to your advantage

Recruiting and working with influencers to promote your brand

Streamlining operations with social media management software

Social media is all the rage, but if this is the first time you’re hearing the term, welcome to the 21st century. Social media consists of forms of online communication that enable users to create communities in which they share information, ideas, messages, and other content. The Internet is home to numerous social media platforms, including Facebook, Instagram, Pinterest, YouTube, Twitter, and TikTok.

Although the emphasis is on social as opposed to commercial activities, social media platforms are powerful tools for promoting businesses, products, services, and brands. In a matter of minutes, you can set up a social media account for your brand and start engaging with members ...