Chapter 21
Ten Ways to Distinguish Your Brand from the Competition
IN THIS CHAPTER
Delivering quality products and service
Setting fair prices and offering a guarantee
Building community and giving back to it
Finding your niche and delivering solutions
Making your brand stand out from the competition can feel like a daunting task when you’re getting started, especially if you’re launching your brand in a crowded industry or one that a few brands already dominate.
In this chapter, I share ways to differentiate your brand from all the others so that prospective customers will know how your brand is different and why it’s better. By implementing at least a few of these tactics, you can take your brand to the next level and build a loyal, growing customer base.
Offer Quality Products/Services
Nothing you do to create a strong brand can make up for a lousy product or service, so bake quality into everything you do, starting with what you’re selling. Quality attracts customers, keeps them coming back, and inspires them to recommend specific products and service providers to their friends, ...
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