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Launching New Products by Paul Sowyrda, John Westman

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CHAPTER 5

Sales Training, Value Propositions, the Brand Promise, Pricing, Legal, and Ethical Considerations

It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.

W. Somerset Maugham

The quality of a person’s life is in direct proportion to their ­commitment to excellence, regardless of their chosen field of endeavor.

—Vincent T. Lombardi

Don’t be afraid to take a big step when one is indicated. You can’t cross a chasm in two small steps.

—David Lloyd George

Introduction

The new product introduction team creates sales training, methods to enhance sales productivity, value propositions, the brand promise, and pricing. Throughout the process, the team needs to hold itself and all colleagues to high ...

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