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Launching New Products by Paul Sowyrda, John Westman

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CHAPTER 6

New Product Launch Checklist

Security is mostly a superstition. It does not exist in nature …. Life is either a daring adventure, or nothing.

—Helen Keller

One does not discover new lands without consenting to lose sight of the shore for a very long time.

—Andre Gide

Enthusiasm is the electricity of life. How do you get it? You act enthusiastic until you make it a habit. Enthusiasm is natural; it is being alive, taking the initiative, seeing the importance of what you do, giving it dignity and making what you do important to yourself and others.

—Gordon Parks

There are no speed limits on the road to excellence.

—David W. Johnson

Introduction

The new product checklist was created from the review of best practices. This checklist is ...

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