Chapter 2. Choosing a Product or Service

What You’ll Learn in This Chapter

• How to sell to human needs and motivations

• What product or service to sell

Most people who open a Yahoo! store know in advance what they’re going sell. Some choose a product that they know, have, or can source, or a service that they can provide. Others may not have a specific product or service in mind but want to join in and benefit from the eCommerce revolution.

Every business, no matter what it sells, must find a way to create a unique selling position to compete in the world of eCommerce. That unique selling position, or USP, consists of two parts—a customer niche and a market niche. We’ll discuss the market niche and unique selling positions in more detail ...

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