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Launching Your Yahoo! Business by Linh Tang, Frank Fiore

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Chapter 11. Basic Marketing—Promoting Your Yahoo! Store for Free

What You’ll Learn in This Chapter

• How to promote tour Yahoo! storefront in the real world

• How to use Yahoo! properties to promote your storefront for free

“Build it and they will come”’’ may have worked for Kevin Costner in Field of Dreams, but it holds little water when it comes to attracting visitors to your Yahoo! store. You may have the best designed and executed eCommerce storefront on the Net, but unless shoppers know you exist, all your work is for naught.

In this and the two chapters that follow, we’ll show you the basics of promoting that great little Yahoo! store that you have successfully designed and implemented. In this chapter, we’ll focus on how to promote ...

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