Chapter 15. Customer Service and Shipping

What You’ll Learn in This Chapter

• How to keep your customers happy

• How to package and ship your orders

• How Yahoo! can be your partner helpdesk

Customer Service—Keeping Your Customers Happy

If you don’t have an inexpensive or unique product, how will you separate yourself from your competitors? One of the ways to stand out from the rest of the pack is to provide not only a great buying experience, but the ability to cater to your customer needs. Buyers do not base their buying decisions solely on price or availability. They also base their decision on how comfortable they feel doing business with you. Can you answer their questions in a timely manner? Can you deliver the product in the promised ...

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