GRIDS AT WORK
SINGLE COLUMN
11. Give the Subject a Face
When choosing an appropriate typeface for a page or spread of a single-column grid, consider the subject matter. Some faces are classic and neutral and work with most material, while other faces give a point of view and nearly mimic the topic. A typeface can help set an attitude or it can recede discreetly. Do historical research to give a sense of a time period. Conversely, work against type—ie. ...
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