COLOR AS A DOMINANT ELEMENT
41. Use Color to Get Attention
A colorful piece can get attention, especially in a crowded environment. Color boxes are perfect containers to separate heads and subheads in a consistent manner. They can contain text or remain blocks of colorful dividers. Different sizes and widths can contribute to a sense of movement and flow. Also, a color image every now and then can provide a sense of rest.
ProjectCampaign for arts festival identity, brochure, website, and banner
ClientRiver to River Festival
DesignNumber 17
Creative Direction/Art DirectionEmily Oberman, Bonnie Siegler
Color boxes, some containing type, give punch ...
Get Layout Essentials now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
