Bibliographie

Allmendinger, G. et Lombreglia, R. (2005), « Four Strategies for the Age of Smart Services », Harvard Business Review, Octobre, 131-145.

Anderson, J.C., Jain, C. et Chintagunta, P.K. (1993), « Customer Value Assessment in Business Markets », Journal of Business-to-Business Marketing, Vol. 1, No. 1, pp. 3-29.

Anderson, J.C. et Narus, J.A. (1996), « Business Marketing : understand what customers value », Harvard Business Review, Novembre-Décembre, pp. 53-65.

Anderson, J.C. et Narus J.A. (1999), Business Market Management : Unders tanding, Creating, and Delivering Value, Prentice Hall, New Jersey.

Anderson, J.C., Narus, J.A., et Van ...

Get Le business model des services now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.