April 2012
Intermediate to advanced
282 pages
7h 28m
French
Content preview from Le marketing digitalChapitre 18
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Chapitre 18 
Analyser et optimiser
Collecter cet ensemble d’indicateurs, c’est bien, mais encore faut-il pouvoir agir et déployer les analyses qui en découlent. Il y a deux grands axes d’optimisation : l’expérience client et le parcours d’achat à part entière.
L’EXPÉRIENCE CLIENT
L’expérience client, c’est finalement le fait de définir une cohérence entre la stratégie initiale et la réalité des parcours effectués. L’enjeu est donc de comprendre, via une récolte de données :
- le volume de chaque parcours ;
- les taux de pertes d’une étape à l’autre ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.