Have you ever wished other people knew the leadership you were capable of? Have you wondered how to communicate your leadership capabilities? Those are just two questions answered by a leadership brand.
Previously we talked about assessing your reputation and being aware of your identity. In this chapter, we focus on how to communicate your individual identity as a leader so you can attain the reputation you desire. To be helpful to you, your brand must be authentic. In other words, it must align with:
- your values and what matters most to you
- the roles and work you are spending the most time doing
- how you are interacting and exchanging with others ...
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