Vision describes a direction and desired achievement, providing others with motivation, purpose, and a sense of clarity. More than a finite objective or a mission statement that describes a reason for being, a vision looks to the long-term future.
Whatever their vision may be, a key job for leaders is communicating and creating commitment to that vision. Without a clearly articulated and understood vision, employees may disagree about values and be unwilling to change or to be influenced in a particular direction. They may misunderstand the leader's intent or have trouble imagining the future state expressed in the vision. Effective communication ...
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