Focus 3Choose the Right Direction



Illustration shows map, circle divided into five parts labelled as ‘see’, ‘choose (shaded)’, ‘do’, ‘check’ and ‘be’ and three rectangles labelled as ‘you’, ‘team’ and ‘life’.


The essence of strategy is choosing what not to do.

Michael Porter

‘You can’t have your cake and eat it.’

This made no sense to me as a child – what was the point of having a piece of cake if you couldn’t eat it?! Now I understand the aphorism is about keeping your cake and eating it.

We tend not to like binary choices. We like to keep our options open. But we can’t do that indefinitely. We have to choose, or choose to drift. You have to decide.

The ‘-cide’ in ‘decide’ literally means to cut or kill off. ‘Decide’ is a killer word. Suicide, fratricide, pesticide and homicide are all ‘killer words’ – to ...

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