Chapter 4


Planning is bringing the future into the present so that you can do something about it now.

—Alan Lakein

From storyteller to engineer  •  The three portfolios: future state, innovation, and investment  •  Bridging the growth gap: strategic opportunity areas  •  Walking the strategy back  •  What to slow down / what to shut down   •  The three portfolios as a system  •  You can’t reap what you don’t sow  •  When to “burn the boats”

When a leading defense contractor reviewed its long-term strategy in 2010, they projected current industry trends and business prospects out to 2020. The results were reassuring: its pipeline of new and existing contracts would sustain revenue growth at exactly the rate ...

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