March 2014
Beginner
384 pages
8h 35m
English
Content preview from Lead Generation For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3
Setting Your Lead Generation Goals
In This Chapter
Making all programs measureable
Organizing your lead generation plan
Getting key stakeholders on board
Partnering with sales for a closed-loop lead lifecycle
As a marketing team, have you ever been called the “arts and crafts” table? I have! At a company I used to work for, the sales reps used to tease us and call us the “arts and crafts” table and jokingly ask us what we were going to put glitter on next. It was all in good fun, but it was the symptom of a problem that many marketers are faced with: They have trouble proving to their organization that they are accountable for their actions. The term “arts and crafts” conveys that marketers are thought of as a bunch of people sitting around a table creating paintings and doing fun projects, but making no meaningful contribution to the business.
We do fun projects, of course, but times have changed. And thanks to the measurability of most lead generation programs, efforts are now planned and measurable. Particularly with the advent of marketing automation technologies that ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.