In This Chapter
Sharing on social media
Getting the most out of Facebook
Engaging through LinkedIn
Getting visual with Pinterest
Attracting attention with SlideShare
The fact that all businesses need to be on social media is not a groundbreaking revelation. Everybody knows that. And hopefully most of you are working on building your social media presence on Facebook, Twitter, LinkedIn, and the other major social channels. (If you aren’t, get going on that ASAP!)
However, there has been a significant shift in how businesses are using social media. In the past, it was difficult to tie social media to lead generation, but today’s social strategy includes specific tactics for generating leads through social channels. Of course, social media is still extremely important for generating brand awareness and buzz, ...