March 2014
Beginner
384 pages
8h 35m
English
Content preview from Lead Generation For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 9
Creating Lasting Relationships Through Social Media
In This Chapter
Sharing on social media
Getting the most out of Facebook
Leveraging Twitter
Engaging through LinkedIn
Getting visual with Pinterest
Attracting attention with SlideShare
The fact that all businesses need to be on social media is not a groundbreaking revelation. Everybody knows that. And hopefully most of you are working on building your social media presence on Facebook, Twitter, LinkedIn, and the other major social channels. (If you aren’t, get going on that ASAP!)
However, there has been a significant shift in how businesses are using social media. In the past, it was difficult to tie social media to lead generation, but today’s social strategy includes specific tactics for generating leads through social channels. Of course, social media is still extremely important for generating brand awareness and buzz, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.