March 2014
Beginner
384 pages
8h 35m
English
Content preview from Lead Generation For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10
Getting Found Through Search Engine Optimization
In This Chapter
Understanding the major search engines
Learning about Google’s algorithm and what it means for SEO
Working with keywords to improve your chances of getting found
Optimizing your site with on-page SEO and link-building techniques
According to Mashable, more than 1.1 billion people use Google search each month, making 114 billion searches. Pretty incredible, right? It's pretty much guaranteed that your potential leads are conducting millions of searches each month using keywords that describe what you are selling exactly, or the problem you help solve. And if you aren’t optimizing your website for search, you are not getting found.
Picture this: You are the sales director of a business looking for customer relationship management (CRM) software. So you search Google for B2B CRM software. The sites that are most optimized for search appear in the first couple of pages of results. Most likely, you are going to click the results that appear on the first page. In fact, a recent study done by the company Chitika ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.