Chapter 14

Seizing the Opportunity to Connect Through Events

In This Chapter

arrow Leveraging webinars to build relationships and generate leads

arrow Using virtual events as a cost-effective solution to show thought leadership

arrow Creating buzz by having a stellar physical event presence

arrow Building out a promotion and follow-up plan to drive ROI for your events

Whether you are participating in or hosting an offline tradeshow or an online webinar, event marketing is a terrific opportunity to attract new leads, move leads through your sales funnel, and close deals. Why? Because events offer an unparalleled chance for personal communication directly with the leads you want to attract and close.

Events enable you as a marketer to truly define your brand, clarify your solutions and products, and establish strong personal connections with event participants. Events also give participants a chance to interact with your customers, and as I've mentioned before, peer-to-peer recommendations are truly king when it comes to spreading your message. Imagine how powerful it can be for a lead to have direct interaction ...

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