March 2014
Beginner
384 pages
8h 35m
English
Content preview from Lead Generation For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 17
Learning the Basics of Lead Nurturing
In This Chapter
Building relationships with leads that aren’t ready to buy
Driving leads through your sales funnel with lead nurturing
Creating a variety of lead nurture campaigns
Making sure your lead nurturing efforts are multichannel
Lead nurturing is the process of building relationships with qualified prospects regardless of their timing to buy, with the goal of earning their business when they are ready. Many of your lead-generation tactics will be very top-of-funnel, meaning you are hopefully casting a wide net and generating a lot of new leads. However, due to today’s buying process, the majority of those leads are not ready to buy, since they are still researching options. Without a process like lead nurturing, your lead-generation efforts are dead in the water, meaning you are missing a huge opportunity for your lead-generation efforts to convert to revenue.
Through lead nurturing, you can provide relevant material that maps directly to each phase of the buying cycle, persona, and interests. Basically, lead nurturing plugs ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.