March 2014
Beginner
384 pages
8h 35m
English
Content preview from Lead Generation For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 21
Ten Common Lead-Generation Pitfalls
In This Chapter
Knowing the problems with tracking quantity not quality
Creating too much promotional content
Relying only on inbound marketing to grow your business
Failing to nurture leads after they come into your system
I am sure your head is swimming with a ton of great information after reading this book. And I'm sure you can’t wait to go out there and implement these tactics in your own business. But first, a few warnings about common pitfalls I see marketers make time and time again.
Measuring Quantity over Quality
This is a big one. Many marketers, especially those just starting out with lead generation, get excited by the number of leads they can generate. However, remember that it isn’t about the number of leads you throw at sales that makes a good program. Instead, it is the number of quality leads that sales can actually close. Don’t be the marketer who throws leads at the wall like spaghetti to see what sticks. By following the rules in this book and testing, optimizing, and measuring your programs, you will have better ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.