Chapter 22

Ten Lead-Generation Influencers to Watch

In This Chapter

arrow Learning about permission marketing through Seth Godin

arrow Perfecting your social strategy with the help of Jay Baer

arrow Automating your marketing with Jon Miller

arrow Rocking your content strategy with Ann Handley

There is a lot of thought leadership out there in the lead-generation space, so make sure you pay attention. By following interesting thought leaders through their blogs, on Twitter, and on LinkedIn, you can always have your finger on the pulse, and gain additional knowledge to help you grow. Many of these folks are also published authors, so be sure to check out their books.

Here is my list of the top 10 lead-generation influencers to watch!

Seth Godin

Seth Godin is a bestselling author and blogger. He has written 17 titles, including well-known marketing books such as Linchpin: Are You Indispensable? and Purple Cow: Transform Your Business by Being Remarkable. Seth is a speaker and founder of, and has also been inducted into the Marketing Hall of Fame. Prior to being a blogger and author, Seth was ...

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