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Establishing the Magnetic North for Your Enterprise

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Electrical engineering graduates Jerry Yang and David Filo started “Yet Another Hierarchical Officious Oracle” (Yahoo), a directory of other websites, in the middle of the dot-com frenzy. The two gambled that their small investment of time and money in Yahoo would pay off.

And at first, it did: By 1998, Yahoo was the most popular entry point for Web users. Yang and Filo quickly took the company public and in January 2000 (just two years later!), Yahoo’s stock closed at an all-time high of $118.75 per share. Yang and Filo made numerous acquisitions. But, when the dot-com bubble burst in ...

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