CHAPTER 13

Leading Many

We embody the story and sustain the conversation

People follow a leader before a vision

‘Organisation’ is such an inadequate word. You may have sensed my struggle with it throughout this book. Whatever term we use — organisation, team, community, group, ‘those we lead’ — we are talking about more than random individuals grouped together.

Purpose is the context of leadership: a group has a purpose and asks or expects someone to lead. Sometimes that purpose is clear. Sometimes it is blurry. The group may struggle to name it truly and strongly. Whether they know it or not, a group looks for a leader who will articulate ...

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