CHAPTER 15
Delivering Products and Services Customers Really Want
Many business professionals believe that delivering value to customers merely involves issues of products and services. World-class companies make the extra effort to clearly distinguish products from people, place, and processes. Though it’s not easy to place any multifaceted experience in simple, separate buckets, thinking critically can open up opportunities that can give you a competitive edge.
Leading businesses see all the variables in what they offer. Although the focal point of any purchase is the ultimate product or service, you must also pay attention to many other variables ...
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