11Dynamic Planning
When things are easy, I hate it.
Sir Ernest Shackleton
Nature has a knack of doing her own thing. As much as you can try to plan and prepare yourself for conditions, ultimately you can't control them. This is why it is essential to remain flexible in your planning, in order to be able to adapt in real time to changing circumstances and react to the situation in front of you. Control the controllable.
Similarly, in business there will be a number of factors which are simply outside of your control. These factors can be planned for, but are not controllable and therefore need to be managed. The word ‘manage’ derives from the Latin ‘manus’ meaning ‘hand’; in other words, you need to always have a handle on the decision‐making ...
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