CHAPTER 3

Leader as Communicator

Tahsin Alam, Zhongyao Cai, and Wendy Silverman

Most of the successful people I’ve known are the ones who do more listening than talking.

Bernard Baruch

It’s not enough to have an ideology; you have to be able to pass it on, to infect others with your ideas.

Gary Hamel

Introduction

The key to the success of any executive is the ability to communicate effectively. Can you imagine an effective leader who is not an effective communicator? Some research suggests that leaders devote 7 of every 10 minutes of their leadership time in some form of communication (Grossman, 2017).

Leaders today must be adept at one to one, ...

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