Stephanie Dresher and Saumil Joshi
Awareness is fine, but advocacy will take your business to the next level.
Joe Tripodi
Introduction
Leaders today have an evergrowing responsibility to represent and embody the company, brand, or organization they represent. This kind of ambassadorship may have existed in one form or the other in the past, but in the information intensive twenty-first century and the related scrutiny, it has become a nonnegotiable leadership demand. Such a leader is able to create, practice, and preach the vision of the organization with their actions. When one looks at the leader they are able ...
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