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Leaders as Teachers Action Guide: Proven Approaches for Unlocking Success in Your Organization by Ed Betof, Lisa M.D. Owens, Sue Todd

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Chapter 7

Establish Your Brand to Drive Business Results and Learning

“We want to be a net exporter of talent throughout our company.”

—A talent and development department head describing the brand image of her function

Find Your Answers

Leaders and learners choose to spend time and energy on those things that have brand equity that attracts them. This chapter guides you to develop and deliver brand equity for your LAT initiative that can capture ...

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