I started to write this book with what seemed like a clear objective: to connect current leadership theory with my own professional experience in a way that provided a map to help aspiring leaders face personal and professional challenges.

In short, I set out to write something that readers would find useful.

This process is the result of my own personal evolution, one that quickly uncovered a problem: Too many years of writing reports, memos, and briefings leave a mark. Accept it, Jorge. You are a boring writer.

I was afraid people wouldn’t even make it past page four. Four? Really? Nope! Not even page two!

I felt the cortisol gushing through my veins with the fear of a blank page. The ideas that flowed freely in speech now rattled around ...

Get Leaders Don't Command: Inspire Growth, Ingenuity, and Collaboration now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.