Preface

I started to write this book with what seemed like a clear objective: to connect current leadership theory with my own professional experience in a way that provided a map to help aspiring leaders face personal and professional challenges.

In short, I set out to write something that readers would find useful.

This process is the result of my own personal evolution, one that quickly uncovered a problem: Too many years of writing reports, memos, and briefings leave a mark. Accept it, Jorge. You are a boring writer.

I was afraid people wouldn’t even make it past page four. Four? Really? Nope! Not even page two!

I felt the cortisol gushing through my veins with the fear of a blank page. The ideas that flowed freely in speech now rattled around ...

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